25 Surprising Hidden Messages In Corporate Logos List25

Most major corporations spend millions of dollars hiring large advertising agencies to create the ideal logo for their company. They need something that will not only catch the consumer’s eye but also display the essence of the company’s mission statement. For you, we have found some of the coolest and most interesting hidden messages in logos from around the world. So, here are 25 hidden messages in corporate logos!

Also, the lines above the word not only represent an electromagnetic wave. If you look closely you’ll also see the icon of the city; the Golden Gate Bridge! This arrow represents the idea that FedEx is always moving forward. Which is what you really want from a company delivering your packages. The logo is pretty ingenious as it incorporates the essence of computing; the integration of analog and digital forms. The V and I are the analog parts, with the V designed like an analog wave length, and the I and O represent the 1s and 0s that make up the digital code. But they also need to come across as fun and relatable. To accomplish this, they added a fun little hidden element. If you look at the LRS script, they form a minimalist Orchestra Conductor leading his musicians. Most people know about this one though, because a few years ago, during football season, they showed commercials with the two Ts high fiving. But from this day forward, you will never be able to unsee that the featured part of the logo spells “tit”. Just sayin’. This changed the way BMW had to do business. The company transitioned to other industries, the largest of which was auto production. The BMW logo pays tribute to their past. The white quarters represent the look of propellers in flight while the blue areas represent the sky. (Note: It was pointed out by some viewers that the blue and white center circle represents the Bavarian flag. Which is also true. It works on many levels.)

The Milwaukee Bucks basketball team logo is pretty cool too. There is a rather scary-looking, fully grown buck staring into your soul! But look more closely. Do you see the M for “Minnesota” that forms part of the buck’s body? It’s there. And that isn’t the only thing hidden in this logo. Look at the white space between the smaller and larger sets of antlers… Yep, it’s a basketball! Baskin-Robbins wants you to always remember the variety you can choose from when you enter their stores. The logo is the shape of the African continent on a sea of orange and yellow, bringing to mind the beauty of Africa. On closer inspection, you’ll see that surrounding the continent are the silhouettes of a child and an adult. They were changed so that they would touch and be slightly elongated. They wanted the arches to subliminally bring to mind a woman‘s breasts. It wasn’t about selling sexuality in fast food (well, not just that anyway). The actual intent was to trigger the idea of a mother’s care for her family to make McDonald’s seem like a wholesome, healthy place that you can trust. The other thing hidden in the logo is the word Toyota. By highlighting different pieces of the logo, you can see each letter used to spell the company name. There is a story that the apple in the logo represents the one that fell on Sir Isaac Newton’s head, which helped him discover gravity. No, it’s not that either. There is a beautiful story that the logo design was done to honor Alan Turing, the man who invented what became the modern computer. Turing was a gay man living in a time when being gay was a crime. The authorities discovered his secret and he was arrested for “gross indecency’. His sentence included mandatory estrogen shots meant to suppress his “immoral urges”. Back then, they believed the injections would make him not gay anymore. After years of mental and physical pain, he injected cyanide into an apple and died after taking a bite. But the reality is much less interesting. According to the logo’s designer, Rob Janoff, while he can’t remember why the company settled on the name “Apple,” the logo was just a sleek, modern design of an apple. The bite was included because it made the small apple on computers look less like a cherry. But he would like it if everyone used the Turing story as the truth. Did you notice the underline accent below the word Twins? Is it really underlining the Twins? No It specifically underlines the word “win”. This is something your eyes and brain will notice, even if your conscious mind doesn’t. It was done in the hopes that people would always think of the Twins as winners. Their logo does this to perfection. At first glance, you will either see a bunch of grapes surrounded by leaves or a cute purple cartoon lion with a green mane. This logo works on both levels. It is a bit playful as well, immediately setting a child at ease. But do you see what is hidden within? The negative space in her pose forms the outline of the Australian continent! very cool. The design was created to bring to mind a mountain. It represents the struggle, work, and dedication athletes go through to get to the ‘top of mountain” and achieving their goals. This explains why the capital E in the logo is set at an angle, unaligned with the rest of the word. Not only is the E sort of “on its ear,” but it also says that Dell will not do things the usual way. They will strive to be different. This logo brilliantly combines the two elements into one strong, eye-catching piece of advertising. The logo is inspired by an iconic Japanese woodcut entitled “The Great Wave of Kanawaga”. The painting and the logo both show a tidal wave, which represents the surfing side of their business. The mountain is Mount Fuji, representing the more outdoorsman side of the company. The H was designed to resemble two people, a customer and a salesman, shaking hands as they made a deal on a new car! Look closely, just at the H. Do you see it? But did you ever realize that the falcon design is in the shape of an F, for Falcons? Yes, that is intentional! The boxes are presented in much the same way. Of the 14 squares, 4 are bold and 10 are a muted light grey. That means of the 14 blocks, 80% are grey and 20% are bold. It’s pretty clever. Side note: it’s not exactly an 80/20 split, but it’s a very close approximation. They had to make a good idea work, right? Disney wanted to keep some distance from Touchstone as it was reluctant to have the Disney brand associated with PG-13 and R-rated movies. But Disney always wants to put its brand stamp on as many products as possible. So they figured out a way to have their cake and eat it too. At the beginning of every Touchstone movie, a blue line would move across the bottom of the screen. Suddenly, lightning (or something similar) would flash, leaving a scribbled lightning remnant in the blue area.If you look closely, you will see that it is actually a stretched out hidden Mickey. Yes. That is Mickey Mouse.